Heidelberg Materials Italia

Italcementi, a historic company always oriented towards the future, becomes Heidelberg Materials: one of the leading integrated producers of solutions and materials for construction in the world. The company continues on a path of evolution, embracing the new global challenges of digitization and decarbonization, to lead the transformation of the industry.

Studiomeme has supported Heidelberg Materials in defining an integrated communication capable of adding value to the brand transition and the mission it embraces. Hence the desire to place at the center of production a vision that moves continuously from the past towards the future with determination, courage, and authority. With Studiomeme, Heidelberg Materials expresses the payoff “material to build our future”.

By adopting international brand guidelines, Studiomeme has implemented the coordinated image across online and offline tools with the aim of conveying the brand transition by creating engagement within the internal and external community. Studiomeme has therefore designed the office layout and inauguration event, handled the production of brand videos and the shooting of new uniforms and bags, distinguishing itself in video production for its ability to provide an effective response to different expressive needs.