Presidenza del Consiglio dei Ministri

The Italian Presidency of the Council of Ministers oversees the activities of the Public Administration, working on constantly innovating the organization and workflow.

In order to convey an image of the Public Administration as a stable job, but also as a great environment where people can achieve professional fulfillment, Studiomeme has given new meaning to an italian expression about job permanent position, transforming it with the slogan “più che un posto fisso, un posto figo!”.

Studiomeme has implemented an integrated communication campaign. The central core of the campaign is represented by the TV commercial, which nods to social trends and concludes with the intervention of the italian beloved star Orietta Berti. Alongside the TV commercial – broadcast nationally on RAI networks – are the radio commercial, billboard campaign, and social media campaign, which reinforce messages, images, and content through the implementation of a social media advertising strategy.