gres art 671

gres art 671 is the new space for contemporary art in Bergamo: a place where art and culture merge with dialogue, community needs, and research. Through art, this process transforms a former industrial area into welcoming and sustainable environments: a bar, a garden, a wide exhibition room, a workshop space, and a meeting and play area.

Studiomeme has managed the digital communication of gres art 671, aiming to define and implement tools capable of generating engagement and creating a connection “between Art and Life,” as the institutional payoff suggests. For this purpose, both visual and narrative dimensions have embraced an inclusive and participatory approach, favoring the use of video content.

The opening and management of gres art 671’s social channels translated into the development of a communication strategy that followed the phases of pre-teasing, teasing, launch, and opening. This strategy prioritized the production of original and participatory video content reels and TikTok, involving artists, visitors, and professionals. The tone of voice adopted for copywriting is explanatory, simple, and inclusive. To enhance active engagement, educational activities for children and families were proposed and developed, thanks to the selection and involvement of a museum educator.