Giving life to wonderful worlds

Legami

Anno
2021-22
Servizi
  • Character Animation
  • Graphic Design
  • Motion Design
  • Visual Merchandising
Settore
  • Stationary
Client

Legami, with its extensive catalog of over 4,000 items, is much more than a simple stationery brand: from home accessories to travel products, from beauty items to everything needed to organize parties, Legami creates imaginative and colorful scenarios to bring positive emotions and feelings to people in their daily lives.

 

Creative Project

Communication leverages visual, musical, and narrative elements that evoke positive emotions and an original narrative plot, capable of associating communication needs with the stories of the brand’s characters, who become protagonists by presenting and promoting products inspired by themselves. The characters thus contribute to the viewer’s identification with the brand, also bringing them closer in terms of purchasing behavior.

 

Results

Studiomeme is Legami’s partner for the production of motion graphic videos: for each project, the starting point is the concept phase and the creation of key visuals, moving on to the development of storyboards, and then animating graphics and character animation. Each video is then adapted into different formats for multiple media: social networks, web communication, and in-store totems.