The Adriano Bernareggi Foundation is a landmark for sacred and contemporary art in Bergamo, safeguarding a heritage that bridges tradition and research. Our collaboration began in 2024 with a pro-bono contribution to refresh the visual communication of the Le Vie del Sacro project, adopted within Italia Patria della Bellezza. From there came the request to guide the Foundation through a broader rebranding process and the redesign of its website.
For Le Vie del Sacro we developed an update and expansion of the graphics dedicated to social media communication, while for the Foundation’s visual identity we created a completely new graphic project, aiming to make the coordinated image more recognizable and institutional. The new logo, inspired by the statue of the angel in the Sanctuary of Madonna del Castello in Almenno San Salvatore, connects with tradition while speaking a contemporary language. We also designed a clear, easily navigable website that highlights the Foundation’s collections, initiatives, and activities.
The restyling strengthened the Foundation’s recognizability, consolidating its cultural image. The new website improves the digital experience, making content more accessible with the goal of expanding the audience and affirming the Foundation as an artistic and cultural reference point in the city of Bergamo.