Federazione ANIE

ANIE Federazione, part of Confindustria since 1945, represents Italian electrical engineering and electronics companies. It brings together over 1,100 high-tech companies with a significant impact on the national economy: approximately 500,000 employees and a total turnover of over €100 billion.

The rebranding revolves around the diamond shape, the central and modular symbol of the new visual system. It has been reinterpreted in a dynamic way to create flexible graphic masks. A secondary diamond shape, adaptable on all four oblique sides, enriches the composition with the colors of the extended palette, offering consistency and visual variety.

In the prestigious setting of the Confindustria headquarters in Rome, ANIE celebrated its 80th anniversary with an event dedicated to exploring the opportunities related to the twin digital and green transition. The meeting was attended by over 400 people, including stakeholders, academic representatives, and top executives from the largest associated Italian companies. The debate was enriched by institutional keynotes from Adolfo Urso, Minister of Business and Made in Italy, and Gilberto Pichetto Fratin, Minister of the Environment and Energy Security. Under the tagline “Andare OLTRE” (Going BEYOND), the discussions delved into the development factors and skills necessary to guide the electrotechnical and electronic industry toward the future challenges of the global market.

A comprehensive and complex restyling project: visual identity, copywriting, animations, illustrations, iconography, infographics, website, social media content, event materials, and editorial layouts. All condensed into a summary video.