Anthesi S.r.l. is an Italian company specializing in the digitization of administrative processes for organizations seeking to optimize information management. With an innovative and sustainable approach, the company turned to us to promote its flagship product: elixForms. A digital platform for managing customized forms and workflows.
We supported elixForms in redefining its identity to stand out in an increasingly competitive market, strengthening its recognizability and communicating its values with greater impact. This need gave rise to a strategic evolution process aimed at building a solid, consistent, and distinctive image. The project took shape through a brand refresh accompanied by an incisive payoff. All this was supported by videos and graphic materials, fundamental tools for conveying the essence of the branding. The process culminated in the development of an innovative website that not only reflects the new identity but amplifies it, transforming every interaction into a clear and engaging experience.
The new visual and textual language combines institutionality and impact, making the brand more recognizable in an increasingly competitive market. The chosen approach combines balance and originality, creating a dynamic visual system that attracts and engages. The strategic use of shapes, colors, and text helps to build a strong and distinctive identity that communicates immediately and effectively. The result is a modern and versatile aesthetic that surprises, excites, and leaves a lasting impression.