Upraise

Upraise is a European project co-funded by the Digital Europe program, created to accelerate the development of advanced digital skills related to virtual worlds, artificial intelligence, and augmented reality.

Kilometro Rosso, the project’s communications lead, involved us in the initiative’s planning to design the logo, website, and social media template. From visual identity to digital strategy, our work highlights an ecosystem focused on new technologies, visually translating the goals of skill development and networking among people and organizations in the sector.

To convey the Upraise digital ecosystem, we developed a visual identity based on a modern, technical font that combines geometric precision with expressiveness. To visually convey the dynamism and upward momentum as a symbol of the professional growth opportunities the project offers, we paired the Upraise lettering with a graphic arrow pointing upward, which echoes the angle and style of the typography.

The icons representing the brand’s three values: advance, elevate, and connect, take shape from a graphic matrix based on the arrow in the logo, creating a consistent visual language that defines the project’s identity. Within this system, the small diamond featured in the graphics symbolizes the individual digital skills developed through the training promoted by Upraise.

In addition to branding, we handled the design and development of the project website, conceived as an information hub to showcase the ecosystem and promote advanced digital training.

To manage the LinkedIn and Instagram channels, we created flexible, coordinated graphic templates. Moreover, to  enhance the visual appeal, we produced custom images that conceptually illustrate the connection between people and the technologies of virtual worlds.