Milano Ristorazione

Milano Ristorazione is a school meal service that serves daycare centers, public preschools, elementary schools, and middle schools, as well as providing meal services to nursing homes (RSA), seniors through home-delivery services, and many other recipients.

By providing thousands of balanced and safe meals every day, the organization promotes the values of the Mediterranean diet and food sustainability. Milano Ristorazione’s mission is to educate the younger generation about a healthy and mindful relationship with food, transforming mealtime into an opportunity for growth, health, and social inclusion.

In anticipation of the Winter Olympics, we created an animated video that highlights the connection between sports and nutrition to promote an active and healthy lifestyle. The concept is based on incorporating the brand’s new visual identity through characters we designed: each character was then associated with a specific Olympic or Paralympic sport. This visual narrative transforms the tagline “The energy to do great things starts at the table” into an immediate message that engages children by explaining how every meal is the starting point for achieving their goals, whether in sports, play, or school.

The communication campaign generated significant engagement on the company’s social media channels, weaving the brand’s narrative into an event that garnered international attention for the region.

Our collaboration also extends to the management of day-to-day tools: from the design of school menus and educational booklets, to the development of informational materials for schools such as leaflets and posters, to the editorial design of the sustainability report, thereby consolidating a corporate image that is consistent, transparent, and capable of engaging with a diverse audience.