Panestetic

Since 1984 Panestetic has offered the quality of Made in Italy worldwide in the production of aesthetic equipment, cosmetics, training, and personalized consultancy for beauticians.

For Panestetic, we manage a 360-degree visual identity. From product design to packaging, and from brochures to B2C protocols, every element is designed to make the brand human, value-driven, and authoritative. We enriched this aesthetic narrative by directly managing and executing photo shoots for both cosmetic products and machinery. Our work extends seamlessly into the digital ecosystem, where we designed and developed the new corporate website and e-commerce platform. Furthermore, we handle social media communication through a content creation strategy capable of conveying not only the company’s core business—technologies—but also engaging and building loyalty among clients, bringing a B2B network of wellness professionals to life online.

Studiomeme defines Panestetic product design: from packaging to brochures, from B2C flyers to protocols. The coordinated image used is designed to make the company’s visual representation human, valuable, and authoritative. Studiomeme also manages social media communication through a content creation strategy capable of conveying not only the company’s core business – technologies – but also engaging and retaining customers, creating an online B2B network of wellness professionals.