Federazione ANIE

ANIE Federazione, part of Confindustria since 1945, represents Italian electrical engineering and electronics companies. It brings together over 1,100 high-tech companies with a significant impact on the national economy: approximately 500,000 employees and a total turnover of over €100 billion.

The rebranding revolves around the diamond shape, the central and modular symbol of the new visual system. It has been reinterpreted in a dynamic way to create flexible graphic masks. A secondary diamond shape, adaptable on all four oblique sides, enriches the composition with the colors of the extended palette, offering consistency and visual variety.

A comprehensive and complex restyling project: visual identity, copywriting, animations, illustrations, iconography, infographics, website, social media content, event materials, and editorial layouts. All condensed into a summary video.