Moving green, breathing clean
Studiomeme provided to the Municipality of Bergamo for the communication strategy of RE-BREATH – REduction of Brake weaR Emissions in the Transport, an ambitious research project in the field of sustainable urban mobility. The initiative is financed by the European Commission’s LIFE2021 program and it involves Brembo, the Consiglio Nazionale delle Ricerche (CNR), Arriva Italia S.r.l e Arriva Slovakia a.s.
The visual identity of RE-BREATH is based on its key concepts: the circular economy, the sustainability, the technological development and the research. The claim “moving green, breathing clean” summarizes the intent and the modality of the initiative. The main goal is to research on the microparticles emissions generated by the local public transport braking systems.
We started from designing the logo, then creating different tools to promote the project – online, offline and in an integrated way. Following the visual identity we designed a motion graphic video and promotional and informative marketing materials, such as a newsletter template, a pamphlet and press releases. The spreading of the project towards the public is allowed by social media communication – Linkedin and Twitter – and throughout online landing pages dedicated to the project on the partners websites.