Studiomeme took care of the rebranding of Playbnb, a company that operates in the non-hotel sector with a unique, complete and integrated offer of revenue, booking and digital marketing services. The new branding was made by the definition of a clean and recognizable identity, combined with a young and playful approach. The new logo features several icons that summarize both the physical and conceptual aspects of the project. The yellow crescent symbolizes both the sun of Salento (the epicenter of Playbnb’s activities) and the light that put the spotlight on the facilities promoted through an effective marketing strategy. The red pointer indicates the geolocation of the different facilities and emphasizes the importance of the booking service and reservation. The blue wave represents both the sea (another characteristic element of Salento in particular and of the vacation world in general) and the earnings trend and revenue analysis.

Studiomeme developed several communication tools, starting from the realization of a dynamic and comprehensive website, designed to immediately provide all the information to the target. The main goal of the website is to offer a free consultation to the users, through clear and explicit call to action and a responsive and aesthetically pleasing contact form. The motion graphic video was designed to summarize the complex world of Playbnb, the challenges faced, the tools used, and the results achieved, combining video footage, illustrations, and typography in order to capture the audience’s attention. The corporate identity was also declined to promote and spread the brand across various social platforms, custom roll banners, and a brochure that accurately presents the services offered by Playbnb, aimed at potential clients or partners.