The art of building in a sustainable way
The creative idea of Studiomeme for Italcementi, a multinational company active in the building materials sector, was born from the collaboration with the artist Luca Font. The strong recognition of Luca Font‘s style, combined with the ecosystems protection activities promoted by Italcementi, have contributed to the development of an impactful and – at the same time – very immediate visual narrative.
Studiomeme, together with Luca Font, has created branded gadgets including t-shirts, diaries and calendars in which, through a synthesis of shapes and colours, complex and stratified concepts and values linked to the world of cement and concrete production have been conveyed: from people’s safety to environmental respect; from circular economy to ethical and sustainable production; from open and transparent dialogue with the community to product innovation, Luca Font interprets the issues with a dynamic and avant-garde trait.
The creative approach has also determined the construction of a visual storytelling capable of narrating one of the most important moments in the history of Italcementi such as its entry into the reality of Heidelberg Materials, with the consequent change of logo and coordinated image. The narration, conveyed through an accurate video and graphic production, emphasizes the creative and entrepreneurial spark that has always characterized Italcementi, its history but also its future, studded with new challenges but also with new tools.