Promoting an unconventional school
Fondazione Scuola Montessori
Bergamo’s Montessori School is a long-established institution in the city. Educating through the Montessori method has been its mission for more than 70 years. With a new location opened in 2018, the School is now riding the wave of the 21st century, set on keeping pace with the times in order to be increasingly closer to the families of tomorrow. Studiomeme designed a media campaign whose goal was to increase awareness about the school and its reputation by promoting the full primary and elementary curriculum.
Studiomeme did a photo shoot at the school, capturing the children during their everyday activities. Using the images of the children, we designed the graphics for sponsoring purposes. The media planning strategy focused on a mix of online and offline tools: billboards around the city and advertisements in the local print media and on social media. The website underwent a complete graphic makeover and is now more user-friendly and easier to navigate. For the communication on social media, we mainly relied on Instagram with a well-defined editorial plan.