Daste is a social and creative production centre resulting from the urban regeneration of the former Celadina thermoelectric power plant. At Studiomeme, our task was to tell the story of the building and the process involved in the urban and creative regeneration to inform about the project’s goals and purpose, and to create and engage the community in the events. In defining a digital communication strategy for Daste, we started out by creating from scratch a visual identity and its consistent application across the website and social media design. At the same time, we worked on defining, in a co-design effort, the activities taking place at Daste and their communication. This involved creating the graphic style and developing a tailored digital strategy. Developed as a big “container”, Daste can take in fresh solutions and stir new insights and engagement.