Presidenza del Consiglio dei Ministri - Studiomeme
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A cool place!

Presidenza del Consiglio dei Ministri

Studiomeme won the call for tenders issued by the Department of Public Function and the Department for Information and Publishing of the Presidency of the Council of Ministers for the creation of an integrated communication campaign devoted to enhancing the image of work in the Public Administration, with the aim of making it more attractive to young people seeking employment. With Studiomeme, Public Administration becomes “more than a fixed job, a cool place!”, the claim chosen for the entire campaign in order to intercept the target audience, through an informal language.

The core of the campaign is the TV spot, in which the figure of a young architect accompanies the viewer through her typical day. The language is cinematic and winks at social trends, while the inclusion of the beloved Orietta Berti makes it possible to reach a wide audience. Studiomeme managed the entire TV production, working in synergy with the director and making use of collaborations with prestigious city entities. The TV spot, broadcast nationally on RAI networks, is flanked by the radio spot, poster campaign and social campaign, which decline and reinforce the message, images and content.